Expiring Content

There are lots of different types of expiring content. These include stories, direct messages/DM’s, photos/images/’snaps’, videos, questions and polls, statuses, and live streaming also comes under this category.

Young people tell us they use expiring content because it’s fun, easy and exciting. It can also give people the opportunity to share content they might not want permanently on their profile. Sometimes people use expiring content to share things that they wouldn’t normally, for example personal or private things. However, it’s important to remember that just because something expires it doesn’t mean that there’s no risk or that normal rules about safe sharing don’t apply.

There is always the potential for information to be taken and shared on by others even after it has expired. For example, screenshots can be taken of the content on many services, including Snapchat. Sometimes the app tells you when something has been screenshotted but despite this the content is already in the hands of someone else. Sometimes people can also share content on without notifying the person whose content it is. It’s always important to ask yourself: am I happy for anyone online to see this? If not, then think twice about posting.

Good question! In terms of the service provider you are using, most say they do not keep your content on their server after it has expired. However, Instagram state that stories stay in your personal archive. There is the option to turn this feature off so have a look at the help centre on their site for instructions. Even if your content isn’t saved to the provider’s server, there is always the chance of a security breach. There is also the opportunity for people to screenshot or screen record your content too so it is always a good idea to think carefully about what you are sharing.

There are useful privacy tools on most social media services and online platforms that allow you to only let certain friends or followers see a post you share. It’s important to make the most of those that are available to you. We have a useful page with further advice on privacy settings here. Remember, even if you do have a private account and manage who can see certain posts, people are still able to take screenshots and pass this on, or simply show someone else the content on their device in person. Therefore, be mindful of the content you are sharing and keep any personal information safe.

Unfortunately, expiring content can be used by online bullies to deliberately target or harass others to upset or humiliate them. Please remember this is not your fault and there is support out there. Try to get a screenshot of what is being shared around as evidence and most importantly speak to an adult that you trust. If preferred, you can also reach out to Childline or The Mix who are always there to listen and support, whatever the issue. Bullying is never okay and, for the victim, can be extremely difficult. There is more information and advice on this here. Remember to report this behaviour too – there is more about how to do this in the next section.

It is more difficult to report expiring content but not impossible. Try to screenshot the content before it disappears. If you don’t manage to get a screenshot, the service provider may still be able to help so make sure you include as much detail as possible when making your report. You may find this easier to do with an adult’s help. Most social media sites have reporting and blocking tools to support users. Our help page has more information on this. Remember that even though reporting is really helpful, it’s still important to speak to an adult for support. You could also contact Childline or The Mix.

We know that apps like Snapchat are a popular way for young people to keep in touch with each other, especially during COVID-19. However, expiring content can sometimes allow others to send mean and upsetting things without evidence of their behaviour. If someone sends you an expiring message that upsets you, it is important that you screenshot it and show it to an adult that you trust so that it can be dealt with.

If are you taking part in home learning, you can still email a teacher about incidents like this, especially if the person is at the same school. It is also a good idea to block this person. However, if problems like this continue and you feel uncomfortable using the app, you can always rely on alternative apps and services that don’t feature as much expiring content for communicating with your friends.